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Tasting the TikTok Sensation: BUBS Swedish Candy

Candy Reviews

Let's Talk Bubs

If you’ve been scrolling through TikTok lately, you’ve likely seen vibrant bags of BUBS Swedish candy stealing the spotlight. Known for their playful shapes and intense flavors, BUBS gummies have become a global sensation, especially among candy lovers craving something new. Let’s dive into why BUBS is trending and review some of their must-try treats.



What Makes BUBS Special?

BUBS, a Swedish confectionery brand, is celebrated for its innovative candies that balance sweet, sour, and fruity notes. Made with high-quality, often gelatin-free ingredients, BUBS appeals to a wide audience, including those seeking halal or vegan options. Their candies are soft, chewy, and bursting with flavor, making them perfect for TikTok’s ASMR candy videos where creators showcase their colorful hauls.


Our Top BUBS Picks

We tasted some of BUBS’ most popular candies to see what the hype is about. Here’s our verdict:

  1. BUBS Surskalle (Sour Skulls)
    These skull-shaped gummies are a TikTok favorite for their tangy, sour coating and chewy center. The raspberry and cola flavors are a standout, offering a perfect balance of puckering sourness and sweetness. Rating: 9/10—a must-try for sour candy fans

  2. BUBS Cool Raspberry Foam
    Shaped like ovals, these foamy gummies have a soft, marshmallow-like texture with a bold raspberry kick. They’re less sour than Surskalle but equally addictive. Rating: 8/10—great for those who prefer milder flavors.

  3. BUBS Pink Mini Skulls
    Featured in many TikTok holiday mixes, these tiny skulls are sweet, fruity, and slightly chewy. Their vibrant pink color makes them a visual treat, but the flavor is more subtle. Rating: 7/10—cute but not as bold as others.


Why TikTok Loves BUBS

BUBS’ appeal goes beyond taste. Their eye-catching shapes and colors make them perfect for TikTok’s candy salad trend, where creators layer gummies in clear jars for mesmerizing visuals. Plus, BUBS’ quality—free from high fructose corn syrup and artificial colors—resonates with health-conscious candy fans. As Elly Ross of Lil Sweet Treat notes, Swedish candy fills a market gap for unique textures and premium ingredients.


Where to Get BUBS

You can find BUBS at online stores like Swedish Candy Store, BonBon NYC, or Nantasket Sweets by Swedes. Pro tip: Order a variety pack to sample different flavors and recreate your own TikTok-worthy candy mix.


Summary

Discover why BUBS Swedish candy is taking TikTok by storm with its chewy textures and bold flavors. Our review dives into the top picks!